Baseballism- America’s Brand for America’s Pastime
Posted On March 1, 2018
On my recent Spring Training trip I visited the Baseballism store in Scottsdale. I had not heard of the company until a few months ago when I saw their ad on Instagram. Their Instagram posts made me take notice of their unique baseball merchandise. Their merchandise is focused more on the game itself with a lifestyle brand feel. Their store is close to the San Francisco Giants ballpark at Scottsdale Stadium. It’s located in an area called Old Town with lots of people walking around shopping or dining at the restaurants. I walked in a few hours before the Giants game and it was buzzing with shoppers. The retail space is light and bright and you’re able to easily touch and feel the merchandise. It’s not overly cluttered and the merchandise is truly the All Star of the room. There’s a wall of hats in the back with the accessories and higher end leather goods on each side of the register. The leather goods are being made from actual baseball glove leather.
Their apparel artwork is designed in-house at their Portland, Oregon headquarters. Their clever take on America’s pastime along with creating artwork that doesn’t require the blessing of MLB or its licensing agreements is brilliant. The company’s four owners all played together on the University of Oregon baseball club team. In 2013 Baseballism began after creating shirts for their club team that others wanted to buy. Their current retail locations are their showroom in Portland, Oregon along with the stores in Scottsdale and Atlanta just outside SunTrust park.
This year they’ll expand with new retail stores coming to San Francisco, Boston, Arlington, and Chicago (Wrigley). The new brick and mortar locations will be extremely close to those cities ballparks. They will carry Baseballism apparel featuring the home teams colors. The store in Scottsdale had several items with black and orange geared toward Giants fans. Baseballism has two pop up locations for Spring Training this year. One at the Oakland A’s Hohokam Stadium in Mesa and at Salt River Fields a shared facility by the Arizona Diamondbacks and Colorado Rockies in Scottsdale.
I purchased two of their women’s tank tops, one from their Cactus Club line specifically geared towards Arizona Spring Training. Their products are creative yet tasteful and after walking through stores at the ballparks I encourage MLB to take note. Baseballism shirts and hats aren’t covered in glitter or sequins and the quality and feel of the fabric is spot on. I encourage you to visit their locations and see for yourself this season or shop online www.baseballism.com for any baseball fans that you need gifts for.
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